Friday 5 February 2010

Paralyzed

I feel paralyzed by stress. I have choices to make.

My shipment arrives in Austin, TX today. This shipment contains products that have already been ordered and paid for by new wholesale customers trusting me for the first time and hoping I will get their orders to them in time to sell to their customers for Valentine's day.

I have an opportunity to sell at an event in San Antonio this evening in place of a friend who can't make it. Backing out would mean losing some potential revenue and letting down a friend.

I have a show Sat and Sun, as well as on Monday.

Basically, it comes down to: what is more important to me? providing service to wholesale customers, with whom there is such a low margin, but potentially long term repeat revenue, or the riskier, harder and more profitable retail opportunity.